Jill Lublin, a media magnate with over 25 years of experience, is globally recognized for her proficiency in securing media attention for entrepreneurs. Having served more than 100,000 clients, written best-selling books, and started her own PR agency, Lublin's perspective on publicity is shaped by her multifaceted career. She strongly advocates that entrepreneurs can, and should, gain affordable and effective publicity. According to Lublin, the success recipe includes a compelling message, a start at local media, and strategic investment in expert support, which collectively empower entrepreneurs to increase their marketplace visibility and perform better. Her experiences and the success of her Media Mastery Intensive program further validate her perspective.