Phil Lancaster has worked his entire career in agency account management. He's worked for some of the most successful agency holding companies such as The Lowe Group and WPP where he lead global account management teams and held the role of Global Business Director for brands such as Jaguar Land Rover, Reckitt Benckiser, Bayer and Bank of America. He has a wealth of experience working with clients at the board level and believes strongly that agency account managers need to have a relationship with the C-Suite in a client company. Other points we discuss are: * The value of the role of account management for both agencies and client (this has been debated recently in an IPA report) * One of the most important ways an agency account manager can save the client money * How account managers can position themselves as trusted advisors rather than order takers * Where agency account managers get client management wrong * Why C-Suite relationship building is essential * Advice for agency account managers to strengthen relationships amidst current remote working conditions * Phil's thoughts on how the agency landscape is changing and the future of the role of agency account management * Phil's top advice for you if you are starting out in your career in account management..... .....and lots more nuggets of wisdom and reflection from years of experience so this is one not to miss.