Mark Rushmore is co-founder and CCO of SURI, a sustainable electric toothbrush company. Mark and his co-founder began their careers at P&G, one of the great incubators of talent within the CPG industry. With a long entrepreneurial track record and some exits, he and his co-founder had the opportunity and the idea to start a consumer product brand that doesn't compromise on effectiveness or performance, produces a product that's more sustainable, and educates consumers about how to use it sustainably throughout the product's life cycle. Hear Mark’s insights about decisions from product design, materials, packaging, and growing direct to consumer and and through retail.